Home > Site Tracking Tag > Overview & Installation > Installing the Site Tracking Tag

Installing the Site Tracking Tag

From your Dashboard, click Manage-> User Tracking. 

This will pull up a page with a javascript tag that looks like this:

Paste the code just above the </body> tag on your website.



The tracking tag must be installed on every page of your website.

If you're looking to setup dynamic retargeting, make sure to follow these additional steps. 

Using a 3rd party platform like Shopify or BigCommerce? Take a look at our 3rd party setup guides.

If you're already using Google Analytics or some other analytics product, you probably have some code snippets down there already. It doesn't matter if you put the Site Tracking Tag right before or right after those other snippets, so long as it before the closing </body> tag.

Once the tag is installed, it will take our system 6-8 hours to update and start displaying your audience data, so don't worry if you don't see any activity right away!

If you have any problems, email support@perfectaudience.com.